Grow SEO Traffic and Revenue for Your Shopify Store

The main purpose of your homepage is to help your brand be found. Setting the SEO title to start with your brand name helps with this.

You want text content on your homepage so your customers and search engines understand who you are and who you're helping.

Include at least 100-200 words of relevant content on your homepage about your shop, who you help, and how you help them. Include links in this text to 3 or more of your most important products, collections, or articles.

Include links on your homepage to at least 5 of your most important collections. You can include these links in a way that fits your design – that could be as text within content, an image grid with collection names, or another format that works for your site.

Skip the manufacturer descriptions. Write original content that highlights unique value propositions and specific customer benefits. Use a conversational style that naturally incorporates keywords while addressing common customer questions.

Structure titles to include your main product keyword plus essential attributes like brand, model, size, and color. Only the first ~60 characters of your product's SEO title will display in search engines. Learn how to see a product's SEO title in this video.

Target your SEO efforts on pages with the most potential. Use Google Search Console to identify products ranking 1-10 (your high performers) and 11-25 (your optimization opportunities). Use Kai's Keyword Magic spreadsheet to analyze search console data and suggest 'quick win' opportunities.

Add strategic links to relevant collections, products, or helpful articles within your product descriptions. Use natural anchor text that enhances the shopping experience.

Present technical specs and details in scannable bullet points alongside your narrative description. Use your industry's terminology for materials, dimensions, and compatibility to ensure clarity for your audience.

Schema.org markup helps search engines display rich results featuring your reviews, prices, and more. I recommend JSON-LD for SEO for implementing structured data — it simplifies the process, ensures you include critical properties like ratings and offers, and saves you time and money compared to doing it yourself.

Display verified customer reviews on product pages and implement review schema markup to showcase ratings in search results.

For your most popular, confusing, or competitive products, add FAQ content addressing common customer questions. Implement FAQ schema markup to enhance visibility in search results.

Write natural, concise alt text that clearly describes your product images for both accessibility and search engines.

Give customers the details they need: comparison tables, compatibility guides, care instructions, or size charts. For size charts, we recommend Clean Size Charts for professional presentation.

Use Google Search Console to identify collections ranking positions 1-10 (high performers) and 11-25 (prime for optimization). Use Kai's Keyword Magic spreadsheet to find your quick-win opportunities and focus there first.

The highest-impact opportunity for your collection SEO. Write unique, keyword-rich descriptions that explain what your collections contain. These help collection pages rank higher and for more keywords. Read this article on writing collection descriptions. Look at examples of collection descriptions here.

One of your best opportunities for a quick SEO win. Optimize your collection SEO titles and focus them on the relevant keywords, product types, and brands. Use search console data and Kai's keyword magic spreadsheet to focus on good keywords. Read this article on collection SEO titles and SEO.

Review the optimize your collection names (on-page headlines). Make sure they're short, specific, and include relevant information, like the product type or brand or the main keyword you're targeting. Read this article on collection titles and SEO.

Add contextual links throughout your site to collections, and link between related collections in your descriptions. This high-impact, low-effort tactic helps significantly. Read this article on internal linking.

Enable breadcrumbs in your theme and have them display above the product grid on your collection pages. These show customers and search engines the current page's position in your store's hierarchy.

For priority collections, address common questions or objections with helpful category-specific FAQs and/or links to buying guides.

Focus each article on a single main keyword or topic. Use related keywords naturally throughout the content, but keep your primary focus clear.

Add contextual links to relevant products, collections, and articles within your content. This helps both customers and search engines understand your site structure.

Structure your content with clear headings to help readers and search engines understand your article's organization. Start with H2s for main sections.

Include a table of contents for articles with multiple sections or more than 5 paragraphs. This helps readers navigate and can generate rich snippets in search.

Add clear, descriptive alt text to all images in your posts. This improves accessibility and helps search engines understand your visual content.

Create unique meta titles and descriptions that work well in both search results and social sharing. Include your target keyword and compelling copy that encourages clicks. Use featured images that look good when shared on social platforms.

Add article schema markup to your blog posts that includes author, date published/modified, and featured image details to enhance your search result appearance.

Focus on content types that serve your audience: buyer's guides, product care instructions, comparison posts, and seasonal gift guides.

Review and update older articles regularly. Add new information, remove outdated content, and note when articles were last updated.

Add and verify your site in Google Search Console, then submit your sitemap to help search engines crawl and index your content efficiently.

Set up 301 redirects for changed URLs to maintain SEO value and provide a seamless user experience. Check Shopify's automatic redirects are working.

Install GA4 to track user behavior and marketing performance. Connect it to your Google Search Console for enhanced search insights.

Create a helpful 404 page that guides users back to important pages. Include search functionality and links to popular categories.

Make sure your main navigation menu includes links to your most important collection pages. This helps both customers and search engines find your key content.